What cars actually book for.
Rate and utilization benchmarks by market and class. Operators price with data; investors underwrite placements with real numbers.
Monthly revenue per available car, Exotic supercar
Median achieved rate × utilization × 30. Demo data shaped like platform aggregates.
Miami
$22,338
Las Vegas
$21,300
Los Angeles
$20,378
New York
$18,126
Scottsdale
$16,833
Atlanta
$15,134
Dallas
$14,278
Houston
$13,608
| Market | Median daily rate | Utilization | Rev / car / month |
|---|---|---|---|
| Miami, FL | $1,095 | 68% | $22,338 |
| Las Vegas, NV | $1,000 | 71% | $21,300 |
| Los Angeles, CA | $1,045 | 65% | $20,378 |
| New York, NY | $1,140 | 53% | $18,126 |
| Scottsdale, AZ | $905 | 62% | $16,833 |
| Atlanta, GA | $855 | 59% | $15,134 |
| Dallas, TX | $835 | 57% | $14,278 |
| Houston, TX | $810 | 56% | $13,608 |